Daily Mirror Audience & Industries: blog tasks

 Audience

1) What is the Daily Mirror's audience? List the key statistics here.

C2DE (working class), left wing, 35+

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

Due to the focus on soft news (sports, entertainment, gossip etc) which interests their C2DE target audience

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Surveillance - provides information on current news and affairs

Diversion - entertains it's audience with the latest gossip

4) Why are print newspapers generally read by older audiences?

Due to newspapers being an outdated form of media that older and more traditional members of society would still rely on

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

Minimal amount of text and majority of the pages being filled with images

Industries

1) What company owns the Daily Mirror and why are they struggling? 

Reach PLC, budget cuts as a result of falling circulation figures

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Alison Phillips, the party that Boris Johnson and many other Conservative MPs were apart of during Coronavirus lockdown restrictions

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now. Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

They have integrated into digital society with a mirror.co.uk website and accounts across all major social media platforms

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Immediacy - the post office scandal was all over the news and fairly recent

Familiarity - occurred within Britain and related to British politics

Amplitude - involved a significant company and many British politically influential figures

Predictability - secretive and unlawful behaviour from Fujitsu that was unexpected

Negativity - a scandal that ruined the lives of many innocent civilians