The Times Audience & Industries: blog tasks
Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. They are likely to be in the succeeder psychographic group 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? Bulky paragraphs and large amounts of text with minimal images or colour, as well as a more sophisticated vocabulary for highly educated readers 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied? This is reinforced by the simplistic design and heavy focus...