OSP Language & Representation: blog tasks

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

• logo
• central image 
• navigation menu
• links 
• pack shot

• logo
• profile
• biography
• links
• posts
• stories/highlights

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

The montage of his best football career moments on his website and the story highlights on his social media emphasise his reputation as a sports star, as well as the links on his social media pages that takes viewers to his website promotes his brand

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

The posts in collaboration with other brands and the links to company websites on her social media pages not only promote other brands, but also her own, as well as the links on her website to Kardashian Kloset

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

By writing books that he showcases on his website and speaking with reporters about his childhood, which can be seen in his retweets/reposts, he is able to positively influence children and build up a good reputation

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

By collaborating with other brands and promoting their beauty/make-up products to her fans, which can be seen in her social media posts, she is able to cause spikes in the sales of products from other brands through her fame

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Costume/action - his formal suit and stance presents him as an influential and important person, especially because of the impact in politics he had during lockdown when campaigning for free school meals

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

The image of Rashford in a high vis jacket volunteering in a warehouse subverts the stereotype of footballers being privileged and having a cushy life as he is doing physical labour and working with the FairShare charity, portraying him in a positive light and supporting his campaign as he is aiding a cause that is aligned with the aims of his own campaign

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

He subverts stereotypes of people from lower classes, especially if they are a racial minority, by coming from that background and still becoming one of the most influential people in politics during lockdown

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

That celebrities are privileged and live a cushy life

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Beauty stereotypes of women are reinforced as her whole brand is based around beauty and make-up to have a young face