Audience:
1. Capturing the attention of the younger audiences ranged from ages 15-34 by organising live events and delivering the latest trends
2.
- 15-34 year olds
- 60/40 female to male
- Social media users
- Living in London
- Mainstreamers and aspirers
- Music enjoyers
3. They present content for their viewers around the music they enjoy across multiple social media platforms
4. KISS FRESH plays the biggest urban and rhythmic tunes that appeal to the younger audiences (Hip Hop, Dance, House and Afrobeats), KISSTORY plays the very best Old Skool and Anthems from R&B, Dance, Garage and Hip Hop
5. By using the free KISS Kube app to stream popular and trending shows from KISS, KISSTORY and KISS Fresh
6. Listeners to the KISS FM Breakfast show are active due to the fact that KISS sees over 300,000 people each year at one of their 100 annual events
7. Entertainment/diversion - listeners stay engaged because of the music and humour. Information/surveillance - relevant topics and discussions related to current affairs
8. Physical media like radios have been replaced by digital streaming that don't have needle-time and don't rely on BBC broadcasts
9. The KISS FM Breakfast show focuses on the younger and always online audience through social media and providing a wide range of music, whereas Radio 1 was pop-focused and tried to target a broad younger audience
Industry:
1. Kiss FM first broadcasted on 7 October 1985 as a pirate radio station
2.
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