Magazines and Music Video assessment learner response: blog tasks

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 Magazines and Music Video assessment: learner response

WWW: Strong analysis of the Tatler CSP by applying media language to an excellent standard

EBI: More references needed for both CSPs (Heat + Arctic Monkeys)

Q1: 2/2

Q2: 7/8

Q3: 4/6

Q4: 3/3

Q5: 4/6

Question 2:

  • the soft focus also draws the eye to the image, in particular the model’s gaze, which

connotes equality between the model and the reader, given the model’s body language

  • the cover star Emma Weymouth wearing a ballgown in the gardens of a stately home

connotes the wealth and luxury that Tatler readers aspire to. The mise-en-scene (costume,

make-up, pose, expression) all emphasise these aspects

  • The fact the cover star obscures the title of the magazine reflects how well established the

Tatler brand is – Britain’s oldest magazine is recognisable to its audience even with some of

the masthead behind the cover model

Question 3:

  • Some of the paparazzi photography is designed to make them look like ‘normal’ people so

readers can identify with them or feel closer to them.

  • Celebrities on cover tend to be reality TV or pop stars – celebrities generally from more

working class backgrounds so again creating a point of contact with a working or middle

class audience.

  • Female celebrities feature more prominently than male – perhaps reinforces gender

stereotypes regarding women expecting to take part in gossip about relationships.

Question 4:

  • music videos work as a meta-commentary on the relationship between the band/artist and

the fans, since they are often directly addressed to the fans or present the band/artist in a

way which reinforces self-identity. The stripped-back aesthetic, lack of camera performance

and sense of playfulness would appeal to the audience as it connotes the band don’t take

themselves too seriously but are in it for the music. The audience would gain a sense of

identity from this as the band seem authentic and like them.

  • music videos might employ ‘behind the scenes’ footage enabling the fans access to the band

and breaking down the barriers between star and fan. Whilst this video is not the traditional

imagery of the band in dressing rooms or waiting to go on stage, the mise-en-scène of the

garage and basic rehearsal space gives fans a sense of exclusivity and seeing the band in the

raw. It might also be a scenario that they too can identify with as amateur musicians or

followers of new bands who perform in grungy cubs and venues.

  • music videos might represent artists as role models that fans can aspire to be like thus

allowing the audience to gain a sense of identity. The band are represented as ‘everyday

lads’ with typical clothes, costumes, acne. They make eye contact with each other and look

to be having a laugh. The audience might feel they are achievable role models

  1. The differing levels of effort and budget money put into the How You Like That and I Bet You Look Good On The Dancefloor music videos
  2. The fact that BLACKPINK was manufactured by the successful Korean entertainment company, YG Entertainment. However, Arctic Monkeys is authentic and and came together, signing with niche record label, Domino Records


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