BLACKPINK - How You Like That: Blog tasks

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Audience:

1. BLACKPINK fans are known as 'Blinks' and they are predominantly teenage girls and young women, particularly located in the Philippines and Indonesia as well as the UK and the USA, also they seem to be aspirers

2. The audience pleasures offered are:

  • Diversion - the fast pace performance and effects that entertain the audience and give them an escape
  • Relationships - fans can interact and connect online through the band and feel as though they know the members by watching their videos and following their stories
  • Identity - the members can influence and inspire their fans' lifestyles, such as fans copying the looks of the members
  • Surveillance - western audiences can inform themselves on Korean culture and customs
3. Three scenes in the music video that would appeal to BLACKPINK fans are:

  • The choreography performance because fans could learn the choreography as a way of connecting with other fans and being inspired by the members
  • The costume changes because fans could copy their look as a way of also connecting with other fans and being inspired by the members
  • The single performances because fans would be able to see what each individual member is like and resonate with a certain member personally
4. The music video was marketed and promoted through a series of teasers on the groups social media accounts which have high followings. As well as a reality show (24/365, with Blackpink) that reveals the behind the scenes making of the How You Like That music video and a dance performance video that showcased the choreography in the music video, both available on YouTube

5. K-pop is a global phenomenon as a result of Korean culture becoming mainstream in the West and groups like BTS and BLACKPINK being enjoyed globally

Industry:

1. Blackpink was formed in 2016 by Korean entertainment company, YG Entertainment. As of 2021, they became the most followed girl group on Spotify and the music group, as well as Asian and female act, with the most subscribers on YouTube

2. Other successful artists under YG Entertainment include:
  • BabyMonster
  • Treasure
  • 2NE1
  • Winner
3. Music videos can now be watched on multiple technological devices that are widely accessible by using the completely free platform, YouTube

4. BLACKPINK and other K-pop groups have sold out arenas across the UK and the USA as well as in the East. BLACKPINK played Wembley Arena in 2019 and also the huge US music festival Coachella

5. UK-based record companies have their music videos rated by the BBFC, the types of content that require warnings are: bad language, dangerous behaviour, drug misuse, sexual behaviour, nudity, threatening behaviour and violence


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