Audience:
1. Arctic Monkeys' audience is predominantly white, middle class and reasonably young, while also being reformers and explorers, global success helping them gain mainstreamers
2. Fans from Sheffield that followed the band during early days would feel a sense of personal relationship and could also find a sense of personal identity through the lyrics of the song about going to a club and drinking
3. The moment when the band member, Alex Turner says "don't believe the hype" creates a sense of realism that helps their fans gain a feeling of personal relationship which is reinforced throughout the music video as it is an unedited and authentic performance of the song
4. Fans would share Arctic Monkeys' music on P2P sites which allowed their music to be heard by a wider audience, therefore creating a buzz about them
5. Arctic Monkeys want their audience to think they are niche and not as good as they seem
Industries:
1. Arctic Monkeys gained success by handing out free demo CDs at their gigs and putting their band on MySpace to spread awareness and build their fanbase which was later moved online so fans could share information with each other
2. P2P file sharing unexpectedly grew the bands fanbase as their music was distributed on P2P sites without their knowledge but it ended up helping them gain success
3. BLACKPINK were formed in 2016 by the famous Korean entertainment company, YG Entertainment, which automatically gave them some reputation, whereas the members of Arctic Monkeys were all friends from high school and put themselves together in 2002, a time when building reputation and a fanbase was a lot harder
4. Arctic Monkeys is signed to the independent record label, Domino Records, which they chose because a niche record label wouldn't undermine their creative control. Their debut album sold 350,000 copies in it's first week
5. Technological convergence has enabled artists to build up their fanbase and spread awareness efficiently, while also allowing their music to be consumed by audiences easily through devices that are widely accessible
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