Advertising assessment learner response: blog tasks

Advertising assessment: learner response

WWW: Provided lots of relevant examples/evidence when analysing the given CSPs e.g. Todorov's theory for Q4

EBI: longer responses with more detail e.g. Q2 + Q3

Q1: 2/2

Q2: 9/12

Q3: 4/6

Q4: 9/12

Question 2:

• Many women worked in full-time paid employment during the war years and immediately afterwards. As men replaced women in these jobs, advertising reconciled women to losing their jobs and transferring to unpaid domestic work
• Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier
• Adverts would be taken at face value in the 1950s and believed to be true

Question 3:

• Other elements of the advert (perhaps inadvertently) reinforce traditional stereotypes of race and ethnicity: many of the celebrities are from sporting or performance-based backgrounds (e.g. Nicola Adams – Olympic boxer plus football, dance, fashion, drama). This arguably reinforces traditional stereotypes of even successful black role models tending to be celebrated for their performances or physical capabilities.
• Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black men in the media. Again, camera shot and mise-en-scene creates a powerful representation that is notably different to what we usually see in the media.