Heat: case study blog tasks

 Magazines: Heat CSP

1. Heat offers:

• A-list access shoots
• Celeb contacts
• Unmissables entertainment edit
• Tested fashion and beauty products
• Life Hacks

2. Heat offers up to date information on the celebrity gossip world that can help start conversations

3. Heat also offers fashion tips and recommendations on affordable and trendy clothes, as well as lifestyle guides that entail food, fitness, wellbeing, travel and home advice

4. Heat's audience profile:

• 90% female
• average age is 37
• 52% aged 15-34
• 50% ABC1
• 57% married

Media language

1. The cover lines are very bold and colourful, which attracts the audience

2. The hot pink and yellow connote to feminine gossip and drama

3. C- Due to paparazzi taking surprise photos, some celebrities are wearing clothes socially deemed                 as not fashionable, which sparks drama

    A- Due to paparazzi taking surprise photos, some celebrities have surprised/shocked looks on their              faces, which causes gossip

   M- Due to paparazzi taking surprise photos, some celebrities don't have make up on which in society          means they aren't upholding beauty standards, which causes gossip

4. Heat uses more sans serif typography, connoting to a more modern feel, whereas Tatler uses more serif typography, connoting to a traditional and established feel. Furthermore, Tatler's cover lines are put to the side in order to keep things neat and formal, however Heat's cover lines are bold and scattered everywhere in order to add a dramatic and gossipy effect

Representations

1. Famous celebrities like:

• Victoria Beckham
• Prince Harry and Meghan Markle
• Liam Payne
• Cheryl Cole

2. Celebrities are portrayed negatively in order to cause gossip and scandal, such as reinforcing stereotypes of men cheating and women being innocent/lying

3. Women are presented as scandalous and secretive through the cover lines suggesting deceit, however they are also portrayed as innocently oblivious

4. Whereas, Tatler represent high brow/upper class by featuring celebrities associated with aristocracy or royalty, Heat represent low brow/working class by featuring celebrities that majority of the population know and idolise