Heat: case study blog tasks

 Magazines: Heat CSP

1. Heat offers:

• A-list access shoots
• Celeb contacts
• Unmissables entertainment edit
• Tested fashion and beauty products
• Life Hacks

2. Heat offers up to date information on the celebrity gossip world that can help start conversations

3. Heat also offers fashion tips and recommendations on affordable and trendy clothes, as well as lifestyle guides that entail food, fitness, wellbeing, travel and home advice

4. Heat's audience profile:

• 90% female
• average age is 37
• 52% aged 15-34
• 50% ABC1
• 57% married

Media language

1. The cover lines are very bold and colourful, which attracts the audience

2. The hot pink and yellow connote to feminine gossip and drama

3. C- Due to paparazzi taking surprise photos, some celebrities are wearing clothes socially deemed                 as not fashionable, which sparks drama

    A- Due to paparazzi taking surprise photos, some celebrities have surprised/shocked looks on their              faces, which causes gossip

   M- Due to paparazzi taking surprise photos, some celebrities don't have make up on which in society          means they aren't upholding beauty standards, which causes gossip

4. Heat uses more sans serif typography, connoting to a more modern feel, whereas Tatler uses more serif typography, connoting to a traditional and established feel. Furthermore, Tatler's cover lines are put to the side in order to keep things neat and formal, however Heat's cover lines are bold and scattered everywhere in order to add a dramatic and gossipy effect

Representations

1. Famous celebrities like:

• Victoria Beckham
• Prince Harry and Meghan Markle
• Liam Payne
• Cheryl Cole

2. Celebrities are portrayed negatively in order to cause gossip and scandal, such as reinforcing stereotypes of men cheating and women being innocent/lying

3. Women are presented as scandalous and secretive through the cover lines suggesting deceit, however they are also portrayed as innocently oblivious

4. Whereas, Tatler represent high brow/upper class by featuring celebrities associated with aristocracy or royalty, Heat represent low brow/working class by featuring celebrities that majority of the population know and idolise

Tatler: case study blog tasks

 Magazines: Tatler CSP

1. A direct quote from the editor of Tatler, Kate Reardon

2. These demographics suggest that Tatler readers are high brow and are a part of a traditional aristocracy in society

• Average HHI: £261,572
• Female; 73%
• ABC1: 83%
• Age: 41
• London/SE: 70%

3. £843 million spent on fashion in the past year, often due to Tatler readers buying fashion products after seeing things advertised in magazines

4. Guides to: beauty & cosmetic surgery, weddings, watches & jewellery, spas, travel and schools, suggesting the Tatler audience is majority upper class/high brow and 'aspirers'

Media language

1. Serif: connotes to Tatler being a traditional and established magazine, linking to the target audience           being women of the age of 41

   Sans serif: connotes to the idea that Tatler is introducing modern values and becoming more inclusive

2. The cover lines contain political and aristocratical gossip by using puns and name checks of members of the upper class to appeal to the target audience

3. The red, blue and white on Emma Weymouth's dress reference the Union Jack, linking to the cover line gossip relating to Brexit. Additionally the use of pastel colours and dark green connote to elegance and wealth

4. C- the elegant red, blue and white dress Emma Weymouth is wearing references the Union Jack,                 which appeals to the target audience's interest in the British royalty/aristocracy

    A- Emma Weymouth's body positioning depicts elegance and high brow

   M- Emma Weymouth's make up exhibits elegance and royalty

    S- The setting of a lush green garden illustrates royalty and status

Representations

1. Boris and Max Johnson, Emma Weymouth. These names were included to spark interest and gossip

2. The cover lines suggest political drama is prominent in the high brow society of the UK

3. This Tatler magazine is subverting the idea that only Caucasian women can hold positions of power within the British aristocracy, however female beauty standards are still being reinforced

Social and cultural contexts

1. Working class/ Middle class people aren't featured in Tatler, also coloured people are rarely involved with Tatler due to British aristocracy commonly having Caucasian people in positions of power

2. Tatler is representing the luxurious and aspirational aspects of life in Britain, such as being part of royalty or aristocracy

3. People of black ethnicity due to the fact that Emma Weymouth is wearing a Union Jack themed dress, additionally some people in the aristocracy as traditionally Caucasian women are Marchioness'

4. Royal/aristocratic issues are regularly featured in Tatler because Tatler is an established and traditional magazine. Additionally, celebrities associated with aristocracy or royalty are mainly involved with Tatler and are typically Caucasian

Typography Photoshop Workshop