Represent NHS Blood & Transplant campaign: blog tasks

 Represent NHS campaign CSP:

1. A series of advertisements that share a singular theme, message or idea

2. To persuade more Black and Asian people to sign up for blood donation/heart transplantation

3. The advert is used as a 'call to action' so that the target audience will sign up for blood donation

4. As it is representing people of diversity by using Black and Asian celebrities in the NHS campaign

5. 

• Nicola Adams: Olympic boxing champion
• Ade Adepitan: TV presenter and wheelchair basketball player
• Chuka Umunna: Labour party politician

6. The idea of the chairs being empty suggests there aren't enough people donating blood, specifically people of Black and Asian heritage, which is reinforced by there being three chairs, referencing the statistic that only 3% of blood donors are Black or Asian. This is reinforced by the title "REPR3SENT", the intentional flip of the red 'e' connotes to the percentage of blood donors that are Black and Asian. Moreover, the slow-paced long shot zoom of the three empty chairs conveys the idea that time is running out for more blood donors to sign up

7. There are many cuts/camera shots of different locations

8. 

• Ethnicity: The NHS advert is composed of an entirely Black/Asian cast
• Disability: The NHS advert features Ade Adepitan, a wheelchair user
• Femininity: The NHS advert features women in roles that subvert gender stereotypes, e.g. MOBO founder and CEO, Kanya King and Olympic boxing champion, Nicola Adams