OMO print advert:
1. 1955
2. During the 1950's, there was a lot of emphasis on the duty/role women had to serve their families and please their husbands. Women required approval from men, so they were forced to conform to beauty standards and therefore the male preferred image of them.
3. The bold, blocky black text makes the heading stand out in order to attract customers. Furthermore, the slogan "OMO makes whites bright" is catchy, making audiences want to buy it.
4.
•Costume: The woman is wearing a stereotypical housewife outfit, emphasising her role of cooking, cleaning, washing up etc
•Actors expression: The woman smiling conveys the producers message that women are willing to serve their families
•Make-up: The woman is wearing heavy make-up, reinforcing the beauty standards forced upon women
•Props: The clothing line and clothes on the woman's shoulder strengthens her duty as a housewife
5. To promote the product and inform the audience of what the product looks like so they are able to buy it
6. The colour scheme of red, white and blue symbolises the union jack (flag of the UK). This connotes a sense of duty, that people should buy the product for their country as this advert was made during times of reconstruction from WW2.
7. "Whiteness alone won't do" suggests that other washing up products aren't as good as OMO because OMO doesn't just make clothes white but also "bright", meaning they are cleaner, which persuades audiences to purchase the product
8. The preferred reading is that OMO is a superior cleaning product and it washes clothes more effectively compared to others
9. The oppositional reading is that women are having the role of a housewife projected onto them and they are being forced to fulfill stereotypes
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