Media Assessment 2: Learner Response

Feedback:

WWW: Strong knowledge for the short responses e.g. film marketing and connotations + media codes

EBI: More detail needed for Q3 to ensure you receive top marks. Also missing depth/detail for the Q6 response

Marks:

Q1: 1/1

Q2: 1/1 

Q3: 5/8 - lack of detail and not enough media terminology used

Q4: 1/2 - Incorrect statement

Q5: 2/2 

Q6: 11/20 - lack of detail and not enough media terminology used

Question 3:

Example answer: Women may be insulted by the lack of femininity in the advert or find the image derogatory. They may think that the woman does not promote working because to do so means looking like a man, wearing work clothes and covering your hair.

Question 4:

Vertical integration: when a conglomerate owns different subsidiaries in the same chain of production

Benefits of vertical integration:

• Greater control over every stage of production
• Increasing profit
• Having complete ownership over creative products

Question 6:

• The importance of marketing a blockbuster film worldwide is clearly demonstrated by the massive Black Widow marketing campaign across billboards, YouTube and social media. There were also interviews with the big stars across Zoom and lots of video content and teaser trailers produced by Disney and Marvel.
• Black Widow was released on IMAX and sold as the true experience for Marvel fans with the widest screen in existence. Independent films in contrast will not be shot or released on IMAX.
• Partnerships are important in the marketing of all films and I, Daniel Blake was promoted in partnership with Trinity Mirror (newspaper group). The Daily Mirror newspaper supports the Labour Party and therefore would agree with the main message of Ken Loach’s film.
• In conclusion, Hollywood blockbusters and low-budget independent films are so different it is difficult to believe they are part of the same industry. It is therefore important to judge the success of the films in different ways
• The Premiere was held in Newcastle, rather than the usual London. There was a focus on community screenings and regional marketing officers were employed.