Galaxy 'Chauffeur' advert: blog tasks

 Galaxy advert CSP:

1. 

• Setting: Almafi Coast, Italy
• Narrative: Man offers Audrey Hepburn a ride
• Product: Galaxy chocolate

2. The comparing Galaxy chocolate to "silk" and other chocolate products to "cotton" suggests other chocolates are niche and mundane compared to Galaxy's superior chocolate

3. Audrey Hepburn was a huge Hollywood star from the 1950's and 1960's. A CGI version of Hepburn was used in order to reference her hit film "Roman Holiday", creating intertextuality and nostalgia for the audiences that remember her from the 1950's/1960's

4. When one media product references other media products

5. 

• Actors: The 'Chauffeur' in the Galaxy advert references one of Hepburn's co-stars in 'Roman Holiday'
• Make-up: The CGI version of Hepburn in the Galaxy advert references her from 1953 during 'Roman Holiday'
• Props: The moped seen at the beginning of the Galaxy advert references the moped Hepburn rides on in 'Roman Holiday'
• Setting: The Galaxy advert being set in the Almafi Coast references the setting in 'Roman Holiday'

6. 

• Hero: The 'Chauffeur'
• Princess: Audrey Hepburn
• Villain: Fruit Cart owner

7.

• Equilibrium: Hepburn taking the bus
• Disequilibrium: The bus's path is obstructed, halting Hepburn's journey
• New Equilibrium: The 'Chauffeur' offers Hepburn a ride, restoring her journey 

8. The stereotype of women being 'damsels in distress', meaning they always need assistance from a man

9. The man being a 'chauffeur' for Hepburn subverts the gender stereotype that women should serve men as in the Galaxy advert the man is serving Hepburn by driving her around