Part 1: Skittles advert analysis
- The images of the product (skittles) inform the audience of what kind of product it is. The idea of 'taste the rainbow' is also reinforced by having the product in the form of a rainbow, which is usually associated with joy
- The logo is the central image of the advertisement because it is made bright and colourful to help it stand out, therefore promoting the producers of the product
- The background is a simple image of the sky, further allowing the logo to stand out while also suggesting to the audience that the product will make you feel happy as if you were on the clouds
- The slogan 'taste the rainbow' is catchy but also informing us of the USP - that there are many skittles with different flavours
- The colour scheme being rainbow enhances the recognisable brand identity of skittles
Part 2: Advert research
Advert with clear brand identity:
Advert that uses shock tactics or a controversial idea:
Advert that creates a strong emotional connection:
Advert that shows women or men in a way they don't normally appear:
Advert that is innovative or has a subversive concept:
Advert that is foreign but still understandable despite the language barrier:
Advert that subverts gender representations:
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