Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

Audience profiling

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Because it is more detailed and specific compared to location or gender etc

3) What are the seven different Psychographic groups? 

• The mainstreamer
• The aspirer
• The explorer
• The reformer
• The struggler
• The succeeder
• The resigned

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

• The mainstreamer- They require reliability and security by buying from brands they trust
• The aspirer- They require status and luxury by buying trendy items that are recommended by celebrities
• The explorer- They require discovery and new experiences by buying innovative products
• The reformer- They require self-improvement and enlightenment by being socially aware and buying environmentally safe products
• The struggler- They require escape and freedom from being a victim of addiction and unhealthy habits
• The succeeder- They require control and success by buying from the best brands
• The resigned- They require survivability and certainty by believing in traditions they grew to value and cherish

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!

I think I belong the explorer and the aspirer because I like trendy things but I also like to try new things