Film Industry: Final index

Film Industry:

1) Film Industry: Marketing - Marvel Cinematic Universe

2) Film Industry: Black Widow

3) Film Industry: I, Daniel Blake

I, Daniel Blake: blog tasks

 I, Daniel Blake: blog tasks:

1) What is independent cinema and how is it different to Hollywood blockbusters?

Niche films that are made outside of Hollywood, they have smaller budgets compared to Hollywood blockbusters and have less recognisable actors.

2) What is I, Daniel Blake about?

I, Daniel Blake is an independent British drama film about Daniel Blake, a 59 year old man that meets a single mother, Katie, and her two young children, Daisy and Dylan. This encounter motivates Daniel to stand up and fight for neglected and struggling working class citizens like Katie.

3) Who directed I, Daniel Blake and why is this important?

Ken Loach, a director of 50 years that has never wanted Hollywood success. Loach centres his films around the idea of social realism, by focusing on themes of unemployment, poverty and addiction, he comments on the lack of support that is available to the suffering working class people and educates his audience on the issues that many people in society face. 

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

• Ken Loach and the writer did interviews with newspapers and magazines to promote the key messages of the film
• A video was released using members of the public and politicians that supported the film’s message. This was highlighted with the hashtag #WeAreAllDanielBlake
• A partnership was set up with Trinity Mirror (Daily Mirror owners) to run a marketing campaign based on the film. The Daily Mirror traditionally supports the Labour Party and left-wing causes so therefore agreed with the main message of the film.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

• Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.
• ‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities
• The then Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
• Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
• Loach appeared on BBC Question Time to talk on issue giving the film extra credibility

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

Production budget= £2 million, Profit= £11 million

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

• NomadiX Media's iProjector
• Trinity Mirror (Daily Mirror owners)
• Secret Cinema, as part of their charitable Secret Youth campaign

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

BBFC (British Board of Film Classifications) awarded I, Daniel Blake with an age rating of 15

9) What aspects of the film contributed to the film's age rating?

• Bad language
• Frightening and intense scenes
• The difficult political and social themes the film explores

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

In my opinion, I, Daniel Blake was a massive success due to the fact that even though Black Widow had 100x as much money spent to be produced, I, Daniel Blake grossed £11 million and Black Widow only made $379 million. Also considering the fact that Black Widow was a fail compared to most Marvel films that gross around $1 billion 

Black Widow: blog tasks

Black Widow blog tasks:

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

• Walt Disney Studios Motion Pictures 
• Blitz Film & Video Distribution
• PixStone Images
• The Third Floor
• Industrial Light & Magic 
• SSVFX 
• Stereo D 
• 5th Kind 
• Abbey Road Studios 
• Act One Script Clearance 
• Ags Film & Tv

2) What is conglomerate ownership and how does it link to Black Widow?

When a major media company has control over a smaller company (subsidiary), because Marvel is owned by Disney, Disney is a big part of the creation of Black Widow

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

• Reputable actors 
• Many locations and characters
• Large budget for CGI and effects
• Complex plot
• Part of a franchise
• Released during the summer

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

• Stars of the film appeared on a range of TV chat shows and press events, using reputable actors (star power) attracts more audiences
• Traditional methods such as posters and teaser trailers on TV and in cinema
• Film trailers were released on Youtube and in cinemas

5) What was the production budget for Black Widow and how much did it make at the box office?

Production budget= $200m, How much it made= $379m

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

No, because of the pandemic it didn't make a lot of money compared to other films in the MCU that usually make around $1 billion

7) Who regulates the film industry in the UK?

BBFC (British Board of Film Classification)

8) What age rating was Black Widow given? Why?

12A, because it has some violence and injury. Also to allow younger audiences to watch the film and make the producers more profit

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Because it helps spread information about the film, therefore it can gain more popularity and profit at box office 

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

Black Widow received an 80% on Rotten Tomatoes and with a 92% viewer rating. As well as using an unusual method of marketing by using tweets from audiences